We've all received free swag at some point in our lives, from pens, cups, water bottles to the more technical power banks, ear buds, selfie sticks and Pop Sockets.  All those company branded items that we hang on to and either use frequently or see every time we open that drawer, with logos that stick in the back of your mind and show up when you need to find a company to meet your needs.  As a customer, free stuff is always great, but as a business owner you might be wondering why you would want to spend money to give away free promotional items when you want to be making money instead.  Giving away free promotional or advertising items can actually help your business earn money in many ways. 

1. Word of Mouth advertising - Although businesses have advertising budgets for television or radio commercials, word of mouth marketing is a much more economical and powerful way...

How does an insulated cup become something that everyone needs?  Yeti brand travel mugs are top quality products that are known for their ability to keep your drinks at optimum temperature no matter how extreme the conditions.  While many of us associate them with explorers in the Arctic, or construction workers out in the heat all day, these travel mugs have become a necessity to the every day person on the go. 

The dictionary defines "on the go" as being busy and active, hardworking, in a hurry... which in itself defines how many of us live our life.  Sometimes it seems we are always on the go.  Go to school, go to work, go to meetings, go to the gym, go to pick up the kids, go to hockey, go to ballet, just...

Valentine’s Day may be associated with romantic couples and romantic love, however it can be a time for businesses to show the love.

Not selling jewelry, flowers, chocolates or stuffed animals? Not a problem – you don’t necessarily have to have any of these to have a successful Valentine’s Day campaign. In fact, even B2B businesses can “show the love” with the right approach to marketing on Valentine’s Day.