Have you ever looked at a storage closet full of branded pens, t-shirts, calendars or others and wonder where and how should we use them? Here are a few ways you can empty that closet and improve your marketing and brand recognition!
Shows – This is an obvious choice. Promotional products can be used to draw
people to your booth or as part of a call to action (eg: “Win this!” or “Get
this _____ when you sign up for this!”
Relations – Offering a branded item at events or charities gives
participants something to remember you by.
– By aligning promotional products with your brand you add to the public’s
awareness of who you are and what you do.
Recognition – Rewarding employees with gifts for reaching milestones is a
positive way to build a company culture of encouragement.
Appreciation – On that note, promotional items are also a great way to say
“thank you” to your customers! Customers that are recognized and appreciated
tend to stay loyal to a brand.
Production Intro – When you roll out a new product, it may be beneficial to
add a promotional product into the mix.
– You could use them as a way to entice potential customers to purchase a
product or service. For example, a new cell phone purchase could come with a
complimentary branded power bank.
– For your sales team, consider offering a promotional incentive as a
9. Lead Generation – Just think of the possibilities – can a branded pen lead to a sales call? Or a t-shirt giveaway at a fundraiser turn into a lead? A customer appreciation gift basket could lead to a referral.
Is there a way you’re using your promotional products? Share with us –
we’d love to hear from you! Also, if you need any help with any of your branded
promotional products, we have thousands of items to choose from! Contact us
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